DIPLOMA IN FASHION MARKETING
Code : KPT/JPT (N/0415/4/0055) MQA/PA18761 10/30
MQA Accreditation
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Overview
Love fashion and dream of working with top brands? This programme blends fashion creativity, business strategy, and digital marketing skills into one exciting learning journey.
You won’t just study fashion, you’ll experience it. Through real projects, hands-on activities, and industry-focused assignments, you’ll develop practical skills that employers truly value.
Graduate ready to shine in careers such as fashion retail, marketing, brand management and digital promotion in the fast paced fashion industry.
Your style. Your strategy. Your future in fashion starts here.
Programme Structure
| YEAR 1 | YEAR 2 | YEAR 3 |
| Penghayatan Etika dan Peradaban | Kursus Integriti Anti Rasuah Consumer Behaviour | Industrial Training |
| Bahasa Melayu Komunikasi 1 | Introduction to Advertising | |
| Fundamentals of Management | Digital Business | |
| Fundamentals of Economics | Fashion Promotion | |
| Comunicative English | Portfolio Development | |
| Co - Curricular Project | Web Publishing | |
| Essential of Modern Age Digital Skills | Photography | |
| Principles of Marketing | Final Project | |
| Organization Beahaviour | Marketing Research | |
| Business Communication | Introduction to International Business | |
| Fundamentals of Entreperneurship | Fashion Retailing | |
| Human Resource Management | Marketing Management | |
| Digital Marketing | ||
| Qualitative and Creative Thinking | ||
| Bahasa Kebangsaan A | ||
| Fundamental of Accounting and Finance |
ENTRY REQUIREMENTS
| Qualifications | Requirements |
|---|---|
| STPM | Pass with Grade C in any subject(2.0) |
| SPM | 3 credits in any subject |
| STAM | Minimum of grade Maqbul |
| SKM | Level 3 any related field |
| CERTIFICATE | Level 3 (MQF) in the related field |
| ADDITIONAL REQUIREMENT | NA |
Career Opportunities
Fashion Merchandiser
Fashion Designer (with marketing focus)
Retail Fashion Associate / Fashion Advisor
Content Creator / Social Media Executive
Fashion Buyer
Visual Merchandiser
Public Relations (PR) Executive
E - commerce Fashion Executive
ADVANTAGES OF MAIC
The Diploma in Fashion Marketing is designed in consultation with our partners and a panel of industry experts, providing students with the knowledge and skills highly desirable by employers.
International FacultyWith lecturers and students from 56 different nationalities, the Diploma in Fashion Marketing student gain a rich appreciation of different cultures and values.
Internship with Industry PartnersStudents of the Diploma in Fashion Marketing gain work experience as part of their programme. This invaluable experience give our students an edge in employment and help them make good contacts within the industry.
Affordable FeesTuition fees for the Diploma in Fashion Marketing are kept at an affordable level, to ensure there are little barriers to a good quality education.
Flexible Enrolment DatesThe Diploma in Fashion Marketing takes students on a rolling semester basis, allowing for greater flexibility.
RecognitionThe Diploma in Fashion Marketing is approved and accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education, Malaysia.